Angus Beef with Sweet Potato

Product Type

Complete grain-free dry food for adult dogs

Main Protein

Angus beef and beef

Flavour

Angus beef with sweet potato and carrot

Format

Crunchy round kibble

Kibble Size

Approx. 14 mm diameter × 5 mm depth

Net Weight

To be confirmed for the final MAXBOX retail pack

Life Stage

Adult dogs

50% Total Beef

A protein-first recipe combining freshly prepared Angus beef, dried beef and beef fat to provide essential amino acids and a rich, meaty taste.

28% Freshly Prepared Angus Beef

Responsibly sourced Angus beef is gently cooked at 82°C to support protein quality, digestibility and natural flavour.

Grain-Free Sweet Potato

Sweet potato replaces traditional grains with a complex carbohydrate that provides energy, fibre and naturally occurring B vitamins.

Digestive Health Support

FOS and MOS prebiotics are included to support beneficial gut bacteria and healthy digestion.

Omega-3 for Skin & Coat

Added omega-3, together with linseed, supports normal skin condition and a healthy, glossy coat.

Carrot & Beta-Carotene

Carrot provides beta-carotene, a natural precursor of vitamin A that contributes to normal vision and general wellbeing.

Naturally Preserved

Preserved with rosemary extract, with no added artificial colours or preservatives.

Adult-Friendly Crunchy Kibble

The round 14 mm kibble has a crunchy texture and is designed for adult dogs across a range of breed sizes.

Beef 50% (including Freshly Prepared Angus Beef 28%, Dried Beef 19% and Beef Fat 3%), Sweet Potato 26%, Potato, Peas 7.5%, Linseed, Beet Pulp, Minerals, Omega-3 Supplement, Carrot 0.1%, Fructooligosaccharides (FOS 96 mg/kg), Mannanoligosaccharides (MOS 24 mg/kg).

Crude Protein

29%

Crude Fat

13%

Crude Fibre

5%

Crude Ash

7%

Moisture

8%

NFE

38%

Metabolisable Energy

357 kcal/100g

Omega-6 Fatty Acids

1.1%

Omega-3 Fatty Acids

1.3%

Calcium

1%

Phosphorus

0.5%

Vitamins: Vitamin A 15,000 IU; Vitamin D3 2,000 IU; Vitamin E 95 IU.

Trace Elements: Zinc 50 mg; Iron 50 mg; Manganese 35 mg; Copper 15 mg; Iodine 1 mg; Selenium 0.3 mg.

Use the guide below as a starting point. Individual requirements vary according to breed, age, temperament, activity level and body condition.

Adult Dog Weight Approx. Grams per Day

1–5 kg 25–90 g

5–10 kg 90–145 g

10–20 kg 145–250 g

20–30 kg 250–335 g

30–40 kg 335–415 g

40 kg+ 415 g+

Transition guidance: When changing foods, introduce the new recipe gradually over approximately two weeks. Always provide fresh, clean drinking water.

• Confirm the final retail net weight before publishing the product page.

• Use the final approved packaging declaration for ingredients, additives, country of origin and manufacturer details.

• Nutritional and functional wording should remain within the approved product specification and applicable pet-food labelling rules.

• This food is intended for adult dogs and is not a veterinary diet.

  50% Beef    Grain-Free    Sweet Potato    Digestive Support