Privacy Policy

This disclaimer highlights key data processing limitations and user responsibilities.

·       Data Security: While we implement robust security measures, the transmission of data over the internet is not completely secure. You use our website and services at your own risk. You are responsible for keeping your account password confidential.

·       Third-Party Links: Our website may contain links to third-party sites. We have no control over their content and privacy practices. We are not responsible for the protection of any information you provide to these third parties.

·       Data Sharing for Marketing: We may share your personal data (Identity, Contact, Transaction History, and Preference Data) with members of the Abacus Alliance, a group of retailers and charities, for them to understand customer behaviours and send targeted marketing. This sharing is based on your consent, which you can withdraw at any time.

·       International Transfers: Your data may be processed outside the UK, primarily in the EEA and the US. We ensure these transfers are protected by adequacy decisions or appropriate safeguards like standard contractual clauses.

·       No Liability for Consequential Damages: To the fullest extent permitted by law, we shall not be liable for any indirect or consequential loss or damage arising from the use or misuse of your personal data.

A simple overview of how we handle your personal information.

·       Who We Are: We are MAXBOX, a trading name of ESEA INTERNATIONAL Ltd. We are the "data controller" responsible for your personal data collected through our website and services.

·       What We Collect: We collect information you provide directly (like your name, address, pet details, and payment information) and data collected automatically (like your IP address and how you use our site). We also receive information from third parties like analytics providers and marketing partners.

·       Why We Use Your Data: We use your data primarily to fulfill your orders, manage your account, and provide customer service. We also use it for marketing (where you have consented or where we have a legitimate interest), to improve our services, and to comply with legal obligations.

·       Your Rights: You have important rights, including the right to access, correct, or delete your personal data, to object to how we use it, and to withdraw your consent for marketing. You can manage many of these preferences directly through your online account.

·       Data Retention: We keep your personal data only for as long as necessary. For customers, this is typically 6 years. For marketing data, we retain it for 12 months or indefinitely if you have opted out.

An index of the comprehensive topics covered in our full Privacy Policy.

 

The complete Privacy Policy provides a detailed explanation of our practices and includes the following key sections:

·       1. Introduction: The purpose and scope of the notice.

·       2. Who We Are: Our company details and role as a data controller.

·       3. The Personal Data We Collect About You: A categorized list of the types of data we process (e.g., Identity, Contact, Financial, Profile, Technical, Usage, Marketing Data).

·       4. How We Collect Your Data: Methods of collection (direct interactions, automated technologies, third-party sources).

·       5. How We Use Your Data (Lawful Basis): The legal justifications for processing (performance of contract, legitimate interests, consent, legal obligation).

·       6. Data Sharing: Categories of third parties with whom we share data (service providers, professional advisers, authorities, business transfer partners).

·       7. International Transfers: How we protect your data when transferred outside the UK.

·       8. Data Security: Measures we take to protect your personal data.

·       9. Data Retention: Criteria and periods for which we keep your data.

·       10. Your Data Protection Rights: A detailed list of your legal rights and how to exercise them.

·       11. Use Cases for Website Visitors & Helpline Callers: A table specifying processing purposes, data types, and lawful bases for these groups.

·       12. Use Cases for Customers & Potential Customers: A detailed table specifying processing purposes, data types, and lawful bases for commercial relationships.

·       13-15. Policy Changes, Third-Party Links, and Contact Details: Information on updates, external sites, and how to contact us or complain to the supervisory authority (the ICO).

 

We encourage you to read the full Privacy Policy for complete information.